EP 28 – Live Streaming in the Food Services Industry
This week the StreamGeeks will be helping a local restaurant live stream in the food services industry. The StreamGeeks have teamed up with a local marketing company called Bad Rhino to help their client Split Rail Tavern with a live broadcast to their Facebook page. Split Rail Tavern is a relatively new bar & restaurant in downtown West Chester, Pennsylvania with an active social media presence.
The Tavern has over 1,500 facebook likes and hopes to grow it’s online presence with a live broadcast. The broadcast will review the latest beer and food pairings in an engaging live event. “The fact that restaurants fail at an alarmingly high rate, as 90 to 95 percent in the first year, is actually wrong.” says Paul Richards, Chief Streaming Officer at StreamGeeks. “According to recent studies done by Professor Dr. HG Parsa 59% of hospitality facilities fail in the period of 3 years.”
The StreamGeeks are leveraging their membership with the West Chester Chamber of Commerce and West Chester Business Improvement District (BID). Both organizations are dedicated to promoting local business success and have expressed interest in live streaming as a viable option to increase business exposure. The West Chester BID has a main goal of increasing business opportunities for the local downtown area with a strategy called Destination Marketing. Live Streaming is an ideal way to get the word out about unique attractions in the downtown area.