Live Streaming in Retail – Free Guide
In Episode 24, the StreamGeeks take you behind the scenes at Old Soul Decor a local retail shop where they are trying live streaming to increase sales. Krystal Reinhard the small business owner is trying to increase retail sales with live streaming on her Facebook page. She has a dedicated following on Facebook with over one thousand likes.
Krystal has watched some of the past StreamGeeks video tutorials on successful live streaming and is following our advice. She is sending out a dedicated email to her following and using professional PTZOptics cameras to show detailed product imagery during the broadcast. We are going to be using vMix to display overlays of the products shown.
In order to generate even more interest, Krystall is offering coupon codes for discounts during the broadcast. Just mention “Livestream” during your next purchase to receive 10% off. This is a great way to increase conversions and turn live viewers into customers. Of course, we have set Krystall expectations to be realistic and understand that much of social media promotion is about attraction and engagement. It could take time to turn viewers into paying customers but we are excited to share the results of her first broadcast in this episode 🙂
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