Privacy Policy
Privacy Policy
Effective: May 27, 2026
Last updated: May 27, 2026
This Privacy Policy describes how Haverford Systems, Inc. (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit our websites, including ptzoptics.com, huddlecamhd.com, haverford.com, and streamgeeks.us (collectively, the “Sites”), and when you interact with us through forms, support requests, sales inquiries, marketing communications, events, and product registrations.
This Policy applies to the Sites and to information we collect online. It does not apply to information collected offline, by third parties whose services or products you may use after leaving the Sites, or through products you may purchase from authorized resellers.
If you are a resident of California, the California Residents section below describes additional rights you have under the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”). If you are a resident of the European Economic Area or the United Kingdom, the European Economic Area and United Kingdom Residents section describes the lawful bases on which we process your personal data and the rights you have under the General Data Protection Regulation (“GDPR”) and UK GDPR.
1. Information We Collect
We collect information in the following categories:
Information you provide directly. When you register an account, request a quote, contact support, sign up for marketing communications, register a product, respond to a survey, participate in an event or contest, or otherwise submit a form on the Sites, you may provide your name, email address, mailing address, telephone number, company name, job title, product serial number, purchase channel, and any free-text content you choose to include in messages to us.
Information collected automatically. When you visit the Sites, we and our service providers automatically collect:
- IP address and approximate location derived from it
- Browser type, version, and language
- Operating system and device type
- Referring URL and pages viewed on the Sites
- Date, time, and duration of your visit
- Links and buttons clicked, and other interaction events as disclosed in the cookie declaration
- A unique identifier stored in a cookie or similar technology to recognize you as a returning visitor
We collect this information using cookies, local storage, web beacons, pixels, software development kits, and similar tracking technologies. See Cookies and Similar Technologies below for the categories of trackers in use and how to control them.
Information from third parties. We may receive information about you from our resellers and distributors when they refer a sales inquiry to us, from event hosts when you visit our booth or attend a webinar, from analytics and advertising platforms about how you interact with our advertising, and from social-media platforms if you engage with us on those platforms.
2. How We Use Information
We use the information we collect to:
- Operate, maintain, and improve the Sites and our products
- Respond to your inquiries, fulfill quote and sales requests, and provide customer and warranty support
- Register your product and validate eligibility for warranty service
- Send you transactional communications (e.g., order confirmations, warranty status, support ticket updates)
- Send you marketing communications about products, promotions, and events, where you have opted in or where permitted by law
- Measure the performance of our marketing and advertising, including reach, engagement, and conversion
- Personalize your experience on the Sites and the content we show you
- Detect, investigate, and prevent fraudulent, unauthorized, or illegal activity
- Comply with our legal obligations and enforce our terms
3. Cookies and Similar Technologies
The Sites use cookies and similar technologies provided by us and by third-party service providers. We organize trackers into the categories below and use a Consent Management Platform (“CMP”), Cookiebot by Usercentrics, to record your consent choices and gate the loading of non-essential trackers accordingly.
You can view, change, or withdraw your consent at any time by clicking the “Cookie Settings” link in the footer of any page on the Sites.
Strictly Necessary. Required for the Sites to function (e.g., shopping cart, login session, security tokens, load balancing, form anti-spam protection). These load whether or not you provide consent because the Sites cannot function without them.
Preferences. Remember choices you make to personalize your experience (e.g., language, region, currency, recently viewed products). Loaded only when you provide consent.
Statistics. Help us understand how visitors use the Sites in aggregate so we can measure performance and improve content. Includes website analytics platforms and tag-management infrastructure. Loaded only when you provide consent.
Marketing. Used by us and our advertising partners to deliver relevant advertising on the Sites and on other websites and to measure advertising effectiveness. Includes advertising pixels, audience-building tags, and marketing-automation infrastructure. Loaded only when you provide consent.
The canonical, always-current list of cookies and trackers in each category — including the specific provider, purpose, expiration, and data transfer destination — is maintained by our CMP and published at the Cookie Declaration page reachable from “Cookie Settings” in the footer. We do not enumerate specific vendor names in this Policy because the live list is the source of truth: if a vendor is added or removed, the declaration page reflects the change immediately, while this Policy is updated on a periodic cadence.
4. Analytics, Measurement, and Advertising Cookies — Important Notice
Some of the Statistics and Marketing trackers described above transmit information about your visit to the Sites — including your IP address, device and browser identifiers, pages viewed, and interactions with page elements — to the third-party operators of those trackers. The third parties operate their own platforms and may use the information they receive for their own purposes, including building cross-site advertising profiles and measuring advertising performance.
No tracker in the Statistics or Marketing categories sets a visitor-identifying cookie on the Sites or transmits personal data to its third-party operator until you affirmatively consent through the cookie banner. If you decline or close the banner without consenting, only Strictly Necessary trackers will set cookies and transmit data. If you later change your mind, you can grant or withdraw consent at any time through “Cookie Settings” in the footer.
How we block trackers before consent. We configure all analytics and advertising tags to be blocked from loading until you provide consent through the cookie banner. Before consent, a privacy-preserving configuration script sets all tracking permissions to “denied” so that if any tag infrastructure loads after consent, it begins in a fully restricted state. No tracking cookies are set and no personal identifiers are transmitted before you provide consent.
Embedded videos. When pages on the Sites embed videos from third-party platforms (such as YouTube), the video player infrastructure may load before you click play. We configure video embeds in “privacy-enhanced” mode where available, which means no tracking cookies are set and no visitor data is transmitted to the video platform until you interact with the video. If you do not interact with the video, the video platform receives no information identifying you.
Marketing-automation forms. When you visit a page that contains a consultation request form, demo signup form, or similar lead-capture form, the marketing-automation form infrastructure makes a connection to our marketing automation provider when the form loads, but does not set tracking cookies or transmit any visitor identifier before you provide consent. If you consent to Marketing cookies, our marketing automation provider may assign a visitor identifier to track your browsing across the Sites, subject to the consent you have provided. You can withdraw consent at any time through Cookie Settings.
We honor the Global Privacy Control (“GPC”) browser signal. If your browser transmits a GPC signal, we treat that signal as a request to opt out of the sale and sharing of your personal information for cross-context behavioral advertising. We will not load Marketing-category trackers and will instruct ad-tech partners that receive your data to limit processing to non-advertising purposes.
5. How We Share Information
We share information in the following ways:
Service providers. We share information with vendors that perform services on our behalf — for example, cloud hosting, email delivery, customer support tooling, payment processing, shipping, and marketing automation. These vendors are bound by written agreements to use the information only to provide services to us.
Analytics and advertising partners. As described in Section 4, when you consent, we share information with analytics and advertising platforms. Some of these partners receive information for their own purposes and may combine it with information they collect from other sources. The current list, including each partner’s privacy policy link, is maintained in the Cookiebot vendor list reachable from “Cookie Settings” in the footer.
Corporate transactions. If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, we may transfer information as part of that transaction.
Legal compliance and safety. We may disclose information when we believe disclosure is required by law, subpoena, or other legal process, or when we believe disclosure is reasonably necessary to enforce our terms, protect our rights or property, or protect the safety of any person.
With your direction. When you direct us to share information with a third party (e.g., a reseller who is fulfilling your order).
We do not sell personal information for money. However, certain data sharing for cross-context behavioral advertising — described in Section 4 — is treated as a “sale” or “sharing” under California law. The CCPA disclosures and opt-out rights in the California Residents section below apply to those activities.
6. Data Retention
We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal and contractual obligations, to resolve disputes, and to enforce our agreements. Specific retention periods include:
| Category | Retention period |
|---|---|
| Account records | As long as necessary to maintain your account and provide services |
| Order and warranty records | Duration of warranty plus any applicable statutory period |
| Support ticket history | As long as necessary to resolve your inquiry and improve our services |
| Marketing automation records | As long as necessary for the marketing relationship; deleted upon request |
| Marketing email subscription | Until you unsubscribe; email address retained on suppression list to honor your preference |
| Analytics and advertising identifiers | Per cookie expiration; see Cookiebot vendor list |
| Web server access logs | 90 days |
After the applicable retention period, we delete or de-identify the information.
7. Security
We use administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption of personal information in transit using Transport Layer Security, access controls on internal systems, and monitoring for suspicious activity. No internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
8. Children
The Sites are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided information to us, please contact us at [email protected] and we will delete it.
9. Third-Party Links
The Sites may contain links to third-party websites, including resellers, distributors, social-media platforms, and informational resources. We are not responsible for the privacy practices of those third parties. Review the privacy policy of any third-party site you visit.
10. California Residents
This section applies to California residents and supplements the rest of this Policy. Capitalized terms in this section have the meanings given to them in the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, “CCPA”).
10.1 Categories of Personal Information
In the preceding 12 months, we have collected the following categories of Personal Information:
| CCPA category | Examples | Collected? |
|---|---|---|
| Identifiers | Name, email, IP address, online identifiers, cookies | Yes |
| Customer records (Cal. Civ. Code §1798.80(e)) | Mailing address, telephone number, company, title | Yes |
| Commercial information | Products purchased, order history, quote requests | Yes |
| Internet or other electronic network activity | Browsing on the Sites, interaction with ads/emails | Yes |
| Geolocation data | Approximate location from IP address | Yes |
| Inferences | Marketing audience segments derived from above | Yes |
| Sensitive Personal Information | None collected for the purpose of inferring traits | No |
We do not knowingly collect any of the categories of Sensitive Personal Information (“SPI”) defined by the CCPA for the purpose of inferring characteristics about you. If you choose to provide SPI to us in a free-text message (e.g., in a support ticket), we use it only to respond to you and do not retain it longer than necessary for that purpose. Accordingly, the “Right to Limit Use of Sensitive Personal Information” applies only in the narrow circumstance described in Section 10.5.
10.2 Sources
We collect Personal Information from: you directly; your device and browser automatically; our service providers; our resellers and distributors; advertising and analytics partners; and social-media platforms when you engage with us on them.
10.3 Business and Commercial Purposes
We use Personal Information for: providing and improving the Sites and our products; responding to inquiries and fulfilling orders; marketing and advertising (with consent where required); analytics and measurement; preventing fraud; complying with law; and the other purposes described in How We Use Information above.
10.4 Sale and Sharing of Personal Information
We do not sell Personal Information for money. However, when you consent to Marketing-category cookies (described in Section 4), the data flows to advertising partners may constitute a “sale” or “sharing” under the CCPA because those partners may use the information for cross-context behavioral advertising. The categories involved are: Identifiers, Internet or other electronic network activity, and Inferences.
We treat the Global Privacy Control signal as an opt-out of sale and sharing. You can also opt out at any time by:
- Clicking the “Do Not Sell or Share My Personal Information” link in the footer of any page on the Sites
- Setting your preferences in “Cookie Settings” in the footer
- Emailing [email protected]
We do not knowingly sell or share the Personal Information of California residents under 16 years of age.
10.5 Limit Use of Sensitive Personal Information
As described in Section 10.1, we do not collect SPI for the purpose of inferring traits. The “Right to Limit” therefore does not require us to limit any current processing. If you nonetheless wish to direct us not to use any SPI you have provided beyond responding to you, click the “Limit the Use of My Sensitive Personal Information” link in the footer or email [email protected].
10.6 Your Rights and How to Exercise Them
If you are a California resident, you have the right to:
- Know what categories of Personal Information we have collected, the sources, the purposes, and the categories of third parties to whom it has been disclosed
- Access the specific pieces of Personal Information we have collected about you in the preceding 12 months (or longer, on request)
- Delete the Personal Information we have collected from you, subject to certain exceptions
- Correct inaccurate Personal Information we maintain about you
- Opt out of sale or sharing as described in Section 10.4
- Limit the use of Sensitive Personal Information as described in Section 10.5
- Non-discrimination for exercising any of the above rights
To exercise any of these rights, email [email protected] with the request type, your name, the email address associated with your interactions with us, and enough detail to allow us to verify your identity. We will respond within the time required by the CCPA (generally 45 days, extendable once by 45 additional days where necessary).
You may designate an authorized agent to make a request on your behalf. We will require the agent to provide written authorization and will require you to verify your identity directly with us.
10.7 Notice at Collection
This Policy serves as our notice at collection under CCPA §1798.100. The categories of Personal Information collected and the purposes for collection are described in Section 10.1 and Section 10.3.
11. European Economic Area and United Kingdom Residents
This section applies to individuals in the European Economic Area (“EEA”) or the United Kingdom (“UK”) who happen to visit the Sites.
We are headquartered in the United States and our products and marketing are targeted to customers in the United States and Canada. We do not actively offer goods or services to individuals in the EEA or UK and do not monitor the behavior of individuals located in the EEA or UK as part of any targeted offering. The disclosures below apply nonetheless in the event that GDPR or UK GDPR is found applicable to your interaction with the Sites.
11.1 Lawful Bases for Processing
We process personal data on the following lawful bases under Article 6 GDPR:
- Consent (Art. 6(1)(a)) — for all non-essential cookies and similar technologies described in Section 3, and for marketing emails where required.
- Contract (Art. 6(1)(b)) — to respond to your requests, fulfill orders, register products, and provide warranty service.
- Legal obligation (Art. 6(1)(c)) — to comply with applicable law.
- Legitimate interests (Art. 6(1)(f)) — to operate, secure, and improve the Sites, to prevent fraud, and to communicate with business contacts about products they have inquired about, balanced against your rights.
You may withdraw consent at any time, without affecting the lawfulness of prior processing, by clicking “Cookie Settings” in the footer (cookies) or the unsubscribe link in any marketing email.
11.2 International Transfers
Information you provide is transferred to and processed in the United States and other countries where our service providers operate. Where required, we rely on:
- EU-U.S. Data Privacy Framework (“DPF”) and UK Extension to the DPF for transfers to certified service providers in the United States.
- Standard Contractual Clauses approved by the European Commission and the UK International Data Transfer Agreement / Addendum for transfers to recipients that do not rely on the DPF.
The specific transfer mechanism for each service provider that receives your personal data is identified in the Cookiebot vendor list reachable from “Cookie Settings” in the footer.
11.3 Your GDPR / UK GDPR Rights
If GDPR or UK GDPR applies to your interaction with the Sites, you have the right to: access, rectification, erasure, restriction of processing, data portability, objection to processing, and the right not to be subject to a decision based solely on automated processing. You also have the right to lodge a complaint with the supervisory authority in your member state.
To exercise these rights, email [email protected]. We will respond within one month, extendable by two additional months where necessary given the complexity and number of requests.
11.4 Retention
We retain personal data only for as long as necessary for the purposes described in this Policy. See Section 6.
12. Changes to This Policy
We may update this Policy from time to time. The “Last updated” date at the top of the Policy reflects the most recent change. If we make material changes, we will provide additional notice (for example, by posting a banner on the Sites or by emailing you if you have an account with us). Policy changes apply only to information collected on or after the effective date of the change.
13. Contact
For privacy questions, requests, or concerns:
Email: [email protected]
Mail: Haverford Systems, Inc.
534 Trestle Pl
Downingtown, PA 19335
Attn: Privacy Team