Success as an event planner depends on a person’s level of precision. The more exact event planners are about all aspects of the project, the better they will be at planning it. Having determined the foundational framework for your event, you can now create a team.
All events need the right kind of people to succeed. This includes external partners, as well as the event-planning team members. To attract external partners, your internal team must be professional enough to inspire outsiders’ confidence. Bringing the right people into the planning process is vital to the event’s success. Below are indispensable qualities to look out for in team members.
To create an effective team, pinpoint the skills that are indispensable to your event and give them priority. If you are planning to sell lots of virtual tickets, make sure to prioritize your team’s access to video production professionals. Audio visual teams will have their own set of requirements for success. If you are planning to sell lots of on-demand video recordings make sure you are accounting for the audio-visual gear and knowhow necessary to capture the event via video. The must-have skills required for your event may vary, but most events will need the following roles (Kaiser, 2018).
The Event Director: Oversees everything and is usually responsible for communicating with external partners.
Creative Team: Various team members who are responsible for branding the event and producing its communication materials. This team manages website development, social media, and content creation.
Treasury: Oversees budget implementation and disbursement of funds.
Operations and Logistics: In charge of transportation, supplies, venue management, crowd management, parking, security, etc.
Technical Team: Manages technology aspects of the event; equipment setup, video, displays, sound, lighting, and power. Someone on this team should be in close contact with your creative team in order to properly brand your live video streams and recordings.
Catering: Responsible for creating the menu, plus food preparation, delivery and service.
Marketing and Sales: In charge of promotions; social media, ads placements, dispatch of invitations, email, ticketing, etc. This may include PR (Public Relations) and the drafting of press releases. It’s important to make your event available to any members of the press that may be interested in attending.
Entertainment: The role explains itself. This may include a host for your online audience and live stream. This role could also include a host who keeps the flow of event moving in-between sessions.
Learn more on Monetizing Live Streaming
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