Building Your Event Live Streaming Team
Written by Paul Richards on March 21, 2020
Success as an event planner depends on a person’s level of precision. The more exact event planners are about all aspects of the project, the better they will be at planning it. Having determined the foundational framework for your event, you can now create a team.
Assembling Your Team And Finding Your Key Personnel
All events need the right kind of people to succeed. This includes external partners, as well as the event-planning team members. To attract external partners, your internal team must be professional enough to inspire outsiders’ confidence. Bringing the right people into the planning process is vital to the event’s success. Below are indispensable qualities to look out for in team members.
- Commitment and Reliability: Team members should have a stake in the success of the event. Event-planning is rife with uncertainty, so you want lots of stability in your team.
- Expertise vs. Availability: Sometimes you have to make a tradeoff between ability and availability. An expert who is unavailable is of no use to you.
- Able To Handle Pressure: Event-planners must think on their feet, be resourceful and respond with speed.
- Teamwork: An event planning team is all about synergy and teamwork. Try to build a team of people who complement each other.
To create an effective team, pinpoint the skills that are indispensable to your event and give them priority. If you are planning to sell lots of virtual tickets, make sure to prioritize your team’s access to video production professionals. Audio visual teams will have their own set of requirements for success. If you are planning to sell lots of on-demand video recordings make sure you are accounting for the audio-visual gear and knowhow necessary to capture the event via video. The must-have skills required for your event may vary, but most events will need the following roles (Kaiser, 2018).
The Event Director: Oversees everything and is usually responsible for communicating with external partners.
Creative Team: Various team members who are responsible for branding the event and producing its communication materials. This team manages website development, social media, and content creation.
Treasury: Oversees budget implementation and disbursement of funds.
Operations and Logistics: In charge of transportation, supplies, venue management, crowd management, parking, security, etc.
Technical Team: Manages technology aspects of the event; equipment setup, video, displays, sound, lighting, and power. Someone on this team should be in close contact with your creative team in order to properly brand your live video streams and recordings.
Catering: Responsible for creating the menu, plus food preparation, delivery and service.
Marketing and Sales: In charge of promotions; social media, ads placements, dispatch of invitations, email, ticketing, etc. This may include PR (Public Relations) and the drafting of press releases. It’s important to make your event available to any members of the press that may be interested in attending.
Entertainment: The role explains itself. This may include a host for your online audience and live stream. This role could also include a host who keeps the flow of event moving in-between sessions.
Learn more on Monetizing Live Streaming
- Get your free copy of the Virtual Ticket here.
- Take an online course on hosting private live streams here.
- Learn what virtual tickets mean for the events industry here.
- How to monetize your next live event - here
- How to accept donations on your Facebook and YouTube live streams - here
- Selling Event Virtual Tickets and Private Live Streams - here
- Viewer Statistics for live streaming – here
- Here’s why Twitch is such a BIG opportunity for live streamers - here
- Did you know your town may have a Business Improvement District? They may help your set up a live stream! More here
- Selling Virtual Tickets with Event Planner Derral Eves - more here
- Learn about three events that are already selling virtual tickets here.
- A look at the technology needed to host private live streams here.
- A look at planning a virtual event here.
- Review your virtual ticket pricing strategy here.
- Preparing your event for live streaming here.
- Learn how to build your event live streaming team here.